The Eastern Shore, Virginia
Twice a year, and sometimes more, the luxury fashion industry debuts new lines of clothing for the Spring/Summer and Fall/Winter seasons. High-street fast fashion retailers like H&M release new collections every 2-4 weeks. These new collections go into mass production only days after, while the next season's looks are quickly prepared. Before we are able to sit with these fresh ideas and innovative designs, we move on to see what is next, and what is new. On and on it spins, the world of fast fashion.
Fast fashion's survival depends on how quickly you buy and dispose of your clothes, but what are the real consequences of this rapid production turnaround? We have the choice to participate in more sustainable industry practices. Here are some ethical alternatives and slower approaches we can practice to celebrate our love of clothes.
Slow Fashion is a practice of mindful purchasing and investing in pieces you can re-wear.
With high street retailers offering affordable prices for the latest trends, it is easy to buy more than we need. My first step in my fashion slowdown has been limiting my clothing purchases for only things that I need, or absolutely love. Invest in timeless pieces that can be worn at different times of the year. Invest in fabrics and silhouettes that are durable, washable, and practical. Express personal style with garments that resonate with you and make you feel confident, rather than buying what is currently trendy.
Other mindful strategies
1) Seek out your local consignment and thrift stores for second-hand treasures
2) Buy new pieces only to replace old ones
3) Shop Local clothing stores & local designers
4) Invest in high-quality pieces that will last
5) Create a Mood board and think about your clothing purchases
6) Rewear your wardrobe
7) When you're about to buy something new, ask yourself: Do I need this? Do I love it?
What are some strategies you use? What ethical brands do you recommend? Love to hear any recommendations!
Until next time,